Dance and Non-Verbal Theatre Festival San Vincenti
We designed the visual identity of the 25th edition of the Festival and made sure that the whole of Istria could enjoy a rich programme featuring international dance artists.
About project
The Dance and Non-Verbal Theatre Festival San Vincenti is a unique cultural event that has been bringing contemporary dance to the heart of Istria for 25 years.
Industry
Theatre and Dance Art
Services
Design
PR
Social Media
Our approach
One of the biggest challenges, and also one of the greatest accomplishments, was designing the programme booklet, a complex format containing information about the performances and authors, along with photographs and the impressum. In an effort to balance functionality and visual appeal, the booklet required a refined approach to layout, typography, and the structuring of dense content in an engaging way.
In addition to the visual and graphic design of the programme booklet, the branding extended to posters, billboards, and festival merchandise such as raincoats. This ensured coherence and recognisability of the 25th edition of the Festival. The visual communication established in the booklet and other print materials was also adopted for digital channels, primarily the website and social media, and it included both static and animated versions and various formats.
Social media communication focused on showcasing the unique programme for the 25th anniversary, and online audiences were updated daily with information about international artists and their works featured at the festival. Beyond social media, thanks to our PR team, the festival attracted many media outlets that received daily press releases and photographs and reported on the event.
