DI CERAMICS
We found the perfect framework to shape a modern visual direction for a luxury ceramics brand.
About project
DI Ceramics is a specialised store and modern showroom for ceramic tiles. Positioned in the mid-to-high price segment, the store offers a wide selection of tiles of premium quality and refined design.
The goal was to create a sophisticated and contemporary visual identity aligned with the brand's offer, while subtly maintaining a connection to the parent company, DOMinvest Group. The branding concept aimed to highlight the top quality, but also the accessibility of the tiles, which remain the central focus of the showroom space.
Services
Branding
Design
Our approach
Based on the brief, we developed a new logo, showroom branding, and external signage. The design strikes a balance between elegance and modernity, using an anthracite colour palette that conveys premium quality and allows the ceramics to shine.
The logo's structure visually separates DI (uppercase) from Ceramics (lowercase) to establish a hierarchy but also subtly signal the project's affiliation with the DOMinvest Group. The logo features a modern sans-serif typeface, and the rectangular frame around the word "Ceramics" discreetly symbolises the company's core business, referencing tile layouts and grout lines. Through this clean and minimalist approach, we achieved a connection between the visual identity of the brand and what it offers.
