DOMinvest
We elevated the company's visual communication to match the professional services that DOMinvest provides.
About project
DOMinvest is a company engaged in managing and executing construction projects, building works, and the reconstruction of existing buildings, including cultural heritage restoration, construction of modern commercial and residential buildings, earthquake and energy renovation projects, and infrastructure works.
Industry
Construction Industry
Services
Advertising
Design
PR
Web
Our approach
The aim of the project was to modernise the visual impression and functionality of the website to reflect the company's professionalism and the quality of the services DOMinvest offers. Since its founding, DOMinvest has expanded and earned a strong position within the construction industry thanks to noteworthy projects; therefore, it was essential to position the company accordingly in marketing terms. To achieve this, we refreshed the design of the website and highlighted the company's expertise and quality through both communication and content, which now enables users to track ongoing and completed projects, clearly showcasing the knowledge and competencies needed to deliver them. To place the projects and services front and centre, we chose a modern design conveying a sense of spaciousness and using clean aesthetics to highlight what matters most to potential clients.
As the number of significant projects at DOMinvest grows, so does its workforce. To help attract the right people for their team, our task was to communicate the company's values both visually and through content. The challenge was to unify the tone of communication and integrate all values, then express them visually in a way that aligns with the website design, visual identity, and the industry. The final product resulted in a playful presentation of employees in various roles, accompanied by cheerful, sometimes witty messages that reflect the values DOMinvest promotes within the team in terms of interpersonal relationships.
Through Google Ads, over 200 inquiries were generated within a six-month period (with 50% of all inquiries coming directly from Google Ads). PR activities are conducted every two months, and the client is gaining market recognition thanks to high visibility (each PR article is placed on 50+ portals with an additional column in Jutarnji list featured during the months when regular PR is not released).
