HAVC
We raised awareness about the importance of Croatian film, sparked dialogue, and established communication with the audience through digital channels
About project
The Croatian Audiovisual Centre is a public institution that supports audiovisual production and promotes audiovisual culture.
Industry
Film industry
Services
Advertising
Design
Social Media
Our approach
Despite significant efforts in the field of Croatian cinematography, public awareness about the work of the Croatian Audiovisual Centre remains very low. For this reason, we focused on various social media activities to increase visibility and engage the audience with the aim of raising awareness of what the Croatian Audiovisual Centre does and how it operates. In addition to production, distribution, and support for film projects and independent cinemas, their work also includes educational programmes for both children and adults. Thus, we informed users about current events, educational opportunities, and festivals using photo and video content and animations. All content was published on Instagram, Facebook, and TikTok in the form of reels, stories, and posts.
This project required timely communication with the public as it involved, among other things, live coverage of film festivals. On that occasion, we also had the honour of creating content during the Oscars, focusing on the Oscar-nominated Croatian short film The Man Who Couldn't Stay Silent.
